This ad was also a part of Doves earlier Campaign for Real Beauty. Made with 100 gentle cleansers no sulfates and pH balanced Dove body wash is gentle to the skin microbiome its living protective layer. Pin By Oasis Of Wonders On Marketing Advertising Dove Real Beauty Body Positivity Real Beauty Campaign The Real Beauty campaign was launched in 2004 when Dove realized that many people were becoming increasingly dissatisfied with how they looked and felt about their bodies. . At Dove we have a vision of a world where beauty is a source of confidence not anxiety. A social media campaign will feature specific outcomes that can be tracked and measured over a specific period of time eg one month. Leaving you with instantly softer skin and lasting nourishment this moisturizing body wash with Moisture Renew Blend works with skins moisture barrier while delivering natural skin nourishment that goes deep into the surface layers of your.